Belly Fat and How to Lose it

Maybe you can’t exercise to lose fat, but anyone can Oxycise! Developed by infomercial personality Jill Johnson, the Oxycise! program ($29.95 for the video) purports to boost metabolism, increase fat burning, and lop off inches without dieting, pills, sweat, or gadgets. It’s little wonder the drills are so popular; the workout is hardly more rigorous than, well, breathing.

Then there’s the curiously named Fat Burners, “a diet, exercise, and supplement system.” One package, featuring a svelte bathing-suit-clad model, also includes the statement that the “dietary supplement in this system does not contribute to… loss of body fat.” Could have fooled us.

With Snooze & Looze, you can let your body do the “workout” while you sleep, claims one marketer. All you need to do is “take one table spoon with a glass of water on an empty stomach just before you go to sleep and… WAKE UP THINNER!” Dream on.

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Most fast weight loss diet potions won’t help you lose anything but your сash. Others may be risky. Do any actually live up to their promise? The surprising answer. Lose weight fast! And how to quickly lose belly fat?  No dieting–no exercise”… “Increase fat loss by an astounding seventeen times more than diet and exercise alone.”… “Finally! The Lasagna, tier Fudge Sundae, Mashed Potatoes and Gravy Diet!”

If only.

At any given time, an estimated 60 million Americans are trying to lose weight-and not enjoying one minute of their low-cal diets and workout programs. Which is why an astonishing number are tempted by promises such as the ones above or by products with names like Cheat & Eat, Carb Stopper, Thin-Thin, BeTrimToo, and Fat Zapper. A few such potions do have real, if flimsy, science behind them. And some acknowledge that the losing belly fat dieter is going to have to cut calories and increase exercise. Some products, however, are risky. And too many are the proverbial snake oil. Marketed through perky infomercials, newspaper ads and, increasingly, slick Web sites, the flashiest products make that age-old promise: Lose weight fast, with no sacrifice or effort. Like candy, the notion is hard to resist.

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